I
picked up the telephone, called this company (which
will remain
anonymous), and said,
"Hi, this is Rob Fish with HydraulicRepairShops.com. Do you folks do hydraulic
repairs?"
The guy who answered the phone assured me they did, indeed, do hydraulic
repairs.
"I've got an online directory of hydraulic repair shops, and I'd love
to mail you folks a bit of information about the directory so you can see whether
or not you'd like to subscribe. Would you please give me
the name of the
person I should address the information to?"
The guy asked what it was.
"It is an online directory of hydraulic repair shops."
The guy said "we've already got all those," and hung up.
I just did a search
on Google for "hydraulic repair shops," and
didn't find that company's web site anywhere in the first 700 sites
displayed by the search engine.
If the guy had visited his favorite search engine and searched for 'hydraulic
repair shops,' the HydraulicRepairShops.com directory would have shown
up in the first few listing of search results.
And if this guy's company had subscribed to our directory, you could
easily find the company by
visiting the directory, clicking on their state, and then clicking
on their city or marketing area.
Unfortunately, the company I called is not listed with hydraulicRepairShops.com.
And even though their web site is very nicely done and probably cost them
thousands of dollars to create, the company doesn't show up at all
when you search Google for 'hydraulic repair shops.'
70 pages
of search results, the guy's company doesn't show up even
once, and instead of telling
me who would be the best person to receive info about HydraulicRepairshops.com
(and be accessible from the first page of search results), the guy said "we've
already got all those" and
hung up.
The bad news is that this anonymous company probably won't be listed
with our directory any time soon - there are thousands of hydraulic repair
shops in the United States and it will be a while before we work all the
way through our current list of prospects get around to contacting this
company again. That means we'll miss out on the $150 or so their annual
subscription would have
brought in, and they'll miss out on thousands of dollars a year
in profit which would have been generated by the new customers that found
them by searching for 'hydraulic repair shops' on the Internet.
The good news is our Customized
Creations web site will soon be offering a line of "Gatlin Gun Salesman"
products. Dry erase boards, magnets, buttons, name badges, and
refrigerator calendars. As you may have guessed, the products aren't
yet on the web site. However, if you'd like to be one
of the first to buy some of these products, give us
a call at 614-889-5222 or send me an Email.
The companies listed on HydraulicRepairShops.com repair, remanufacture
and rebuild a wide range of components, which include:
Note: A company's listing on HydraulicRepairShops.com does not constitute
an endorsement of that company by HydraulicRepairShops.com, its contributors, or
anyone associated with the web site. All information, tips, and formulas on
the site are presented "as is." Please consult with an engineer or
fluid power specilist to determine if the information presented applies to your
particular application and situation.